What Can Real Estate Agents Learn From Travel Agents?

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If we compare the travel industry to real estate sales, and how online services and real-world knowledge has affected the travel industry, will we learn a lesson applicable to real estate agents?

Being a travel agent was included by CareerCast as a “useless job” in their finding that the traditional travel agent is no longer necessary (1). Online booking systems and review sites of destinations have taken away the bulk of their work.

Yet they survive because their customer service is needed ...

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A Needed Addition to Your Listing Presentation Package

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Driving leads to your real estate business is the first step in gaining clients and business. How you do it is as varied as the people that will offer such lead generation recommendations to you.

When it’s time to meet that next home seller and present your listing package and proposal, in the hopes of signing a listing agreement, you should have a well-documented package that details the property, the neighbourhood, current and recent selling prices of comparable properties, etc.

See “

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How to Talk About Yourself as Your Build Your Personal Branding

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Show It, Don’t Shout It

Building your personal brand is, to a degree, about your accomplishments. But it’s important that you are effective in illustrating the “why” you received such recognition and not merely the fact that you did.

Creating a story about how you received the recognition for your accomplishment is much more effective, and presents much better, than simply shouting out that you won this or that.

Awards are great, don’t get me wrong, and the recognition for a job well ...

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Using Your Online Channels to Increase Your Lead Quality

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If your website isn’t working to bring you quality leads then there are a few changes you need to make.

 

Step One: Review Your Website

The first thing you need to do is have a non-real estate person take a look at your website. They should tell you if:

  • It’s easy to navigate
  • The contact form is easy to find and easy to use
  • The website content is fresh and up-to-date
  • The message of your personal brand is clear but not self-serving or too loud

It’s easy to ...

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Redefining the One-Man Real Estate Brokerage

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Revealing how the opportunity of real estate brokerage ownership has shifted to the achievable through the Realty Point® franchisor’s vision and experience.

The Usual Paths to Brokerage Ownership

Boutique
The independent “boutique brokerage” is the first option many choose to establish themselves as brokerage owners.
No restrictions on the territory of operation, freedom to craft and grow the brokerage as you see fit, coupled with no franchisee fees, a boutique brokerage can be an attractive and generally low-cost business path.

Many boutique brokerages ...

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The Transformation of Real Estate Sales Professionals

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Real estate sales is a career like no other. The real potential for income and success rely on your attitude and perseverance.

The steps you must take to move your career through the stages of novice to knowledgeable, although rather straightforward, are full of traps that can frustrate even the most hardened salesperson.

Once you become a licensed real estate salesperson you begin with networking, letting family and friends know that you’re now a real estate professional, ready to jump through ...

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Will Real Estate Salespeople Have To Shift Like Cable Companies?

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Consider this:

Cable companies, the gatekeepers of home entertainment (with the worst customer service records of most industries) have been shifting their model from the ownership of the access to entertainment to a more internet-based model of delivering the connectivity that a person needs in the information age that reaches beyond the channels the cable companies have controlled the access to thus far.

“Steaming this” and “downloading that” has changed the way people access their entertainment choices and the once-powerful (and single ...

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Communication is the Key to Exceeding Your Real Estate Buyer-Client’s Expectations

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Real estate sales is a great career choice because you:

  • Set your own hours
  • Create and implement your own marketing initiatives
  • Create your own networking opportunities
  • Meet and interact with a wide variety of people

Freedom to Work
Most brokerages allow for a wide degree of independence as to how you account for your time and how you market your business. There is a certain level of freedom with real estate sales that isn’t available in most other careers and that aspect is a major ...

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Lifestyle Questions to Ask Your Real Estate Clients

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Creating an environment of open communication with your clients is the only way to showcase your professionalism and demonstrate that you have their best interests at heart.

Many brokers tend to rush through the process and not ask the questions that will help to better understand the motivation of their client, and do them a disservice by not understanding what they need, what they expect and the best path to reach their goal.

At the beginning of the realtor-client relationship, in order ...

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Realtors and Their Future Relevance

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There have been bell-ringers in the streets for many years calling for the end of the real estate sales profession as we know it.

Now we understand that the very real threats are coming from all sides. Just as there really isn’t a “private life” anymore (short of unplugging yourself from the internet), there is no safety in continuing to do your job as you did before.

“Big Data” will erode the limited access to information that long has been the ...

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