Using Your Online Channels to Increase Your Lead Quality

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If your website isn’t working to bring you quality leads then there are a few changes you need to make.

 

Step One: Review Your Website

The first thing you need to do is have a non-real estate person take a look at your website. They should tell you if:

  • It’s easy to navigate
  • The contact form is easy to find and easy to use
  • The website content is fresh and up-to-date
  • The message of your personal brand is clear but not self-serving or too loud

It’s easy to ...

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Are Real Estate Brokers in Danger of Being “Uber-ed” Out of a Career?

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Consider the “technology company” Uber for a moment: They have neither employees on the front lines nor do they own cars, Uber is simply a technology company whose platform connects drivers with passengers and for that they collect a share of the fare. The driver is responsible for the car, insurance, maintenance, knowledge of the streets and, of course, getting the passenger to their destination safely.

Uber is not only causing disruption in the taxi and car-hire industries, it is causing ...

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Are Realtors Being Sold “A Bill of Goods” About Millennial Home Buyers?

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Are millennials that much different a home buyer?

Every generation lives through, and inspires, change. While personal values may remain a constant across generations, the tools and information available to help make decisions changes with the times.

The mere access to information, generally speaking, does not make people smarter. They need to know which information sources to trust as they wind their way through life.

Millennials have lived their whole lives with technology at their fingertips, but does that make them more independent ...

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Real Estate in the News

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Our weekly wrapup of the important real estate news stories we’re following.

Real estate brokers defy TREB, vow to publish home sales stats – cbc.ca
After TREB sent Toronto brokers a letter (PDF) stating they are not to share house sale priced openly online two brokers are stating they will continue to make the information available to their email subscribers. Whether this is within the intention of the instructions sent by TREB should be revealed ...

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