What Can Real Estate Agents Learn From Travel Agents?

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If we compare the travel industry to real estate sales, and how online services and real-world knowledge has affected the travel industry, will we learn a lesson applicable to real estate agents?

Being a travel agent was included by CareerCast as a “useless job” in their finding that the traditional travel agent is no longer necessary (1). Online booking systems and review sites of destinations have taken away the bulk of their work.

Yet they survive because their customer service is needed ...

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How to Talk About Yourself as Your Build Your Personal Branding

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Show It, Don’t Shout It

Building your personal brand is, to a degree, about your accomplishments. But it’s important that you are effective in illustrating the “why” you received such recognition and not merely the fact that you did.

Creating a story about how you received the recognition for your accomplishment is much more effective, and presents much better, than simply shouting out that you won this or that.

Awards are great, don’t get me wrong, and the recognition for a job well ...

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Using Your Online Channels to Increase Your Lead Quality

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If your website isn’t working to bring you quality leads then there are a few changes you need to make.

 

Step One: Review Your Website

The first thing you need to do is have a non-real estate person take a look at your website. They should tell you if:

  • It’s easy to navigate
  • The contact form is easy to find and easy to use
  • The website content is fresh and up-to-date
  • The message of your personal brand is clear but not self-serving or too loud

It’s easy to ...

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Will Real Estate Salespeople Have To Shift Like Cable Companies?

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Consider this:

Cable companies, the gatekeepers of home entertainment (with the worst customer service records of most industries) have been shifting their model from the ownership of the access to entertainment to a more internet-based model of delivering the connectivity that a person needs in the information age that reaches beyond the channels the cable companies have controlled the access to thus far.

“Steaming this” and “downloading that” has changed the way people access their entertainment choices and the once-powerful (and single ...

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Realtors and Their Future Relevance

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There have been bell-ringers in the streets for many years calling for the end of the real estate sales profession as we know it.

Now we understand that the very real threats are coming from all sides. Just as there really isn’t a “private life” anymore (short of unplugging yourself from the internet), there is no safety in continuing to do your job as you did before.

“Big Data” will erode the limited access to information that long has been the ...

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Connecting Local Businesses With Clients To Increase Referrals

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The Key is Reciprocity
How to use the professional services you recommend to your clients and share relevant information through your marketing channels to increase your referral network.

How many times have you heard that “your real estate business lives or dies on the referrals you receive”?

This mantra is true and we all know it.

Use Technology to Keep in Contact
Technologies designed for real estate professionals (lead generators, CRMs, blogs, etc.,) all have one thing in common, to ...

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Take Responsibility for Your Relationships

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“So what do you do?” asks someone you’ve never met before. “I’m in real estate” you answer.

Can you see what just went wrong here?

You were given the opportunity to build your business and form a positive impression of yourself in that 3 second window of meeting someone and you blew it.

The right answer is “I own a real estate business” because even if you’re self-employed (and don’t own a brokerage) you are your own boss and should be proud enough ...

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Your Customer Base Builds Your Business, So How Do You Build Your Customer Base?

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You’re probably running several different marketing campaigns right now and deciding on the next one or two to try.

You’re spending a few minutes here and there on social media so that you have an active page.

You update your website regularly or have some automated features so that it looks refreshed every so often.

You’ve set aside blocks of time to make cold calls, to go out door knocking and to spend at networking and community events.

The 80/20 rule comes ...

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Are Realtors Being Sold “A Bill of Goods” About Millennial Home Buyers?

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Are millennials that much different a home buyer?

Every generation lives through, and inspires, change. While personal values may remain a constant across generations, the tools and information available to help make decisions changes with the times.

The mere access to information, generally speaking, does not make people smarter. They need to know which information sources to trust as they wind their way through life.

Millennials have lived their whole lives with technology at their fingertips, but does that make them more independent ...

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Create “Social Proof” of Your Value as a Realtor

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Every real estate broker, at some point in their career, is asked to explain the value they bring to the table concerning the commission they charge.

Your experience, knowledge of the neighbourhood and recent sales information and home valuations provide some of the answers but it’s still a difficult position to be in when you have to explain your value as a realtor.

Of course there is a better way to show your clients that you are the right person to have ...

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