How to Talk About Yourself as Your Build Your Personal Branding

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Show It, Don’t Shout It

Building your personal brand is, to a degree, about your accomplishments. But it’s important that you are effective in illustrating the “why” you received such recognition and not merely the fact that you did.

Creating a story about how you received the recognition for your accomplishment is much more effective, and presents much better, than simply shouting out that you won this or that.

Awards are great, don’t get me wrong, and the recognition for a job well ...

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Build Your Brand

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Using Your Online Channels to Increase Your Lead Quality

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If your website isn’t working to bring you quality leads then there are a few changes you need to make.

 

Step One: Review Your Website

The first thing you need to do is have a non-real estate person take a look at your website. They should tell you if:

  • It’s easy to navigate
  • The contact form is easy to find and easy to use
  • The website content is fresh and up-to-date
  • The message of your personal brand is clear but not self-serving or too loud

It’s easy to ...

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Build Your Brand

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The Transformation of Real Estate Sales Professionals

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Real estate sales is a career like no other. The real potential for income and success relies on your attitude and perseverance.

The steps you must take to move your career through the stages of novice to knowledgeable, although rather straightforward, are full of traps that can frustrate even the most hardened salesperson.

Once you become a licensed real estate salesperson you begin with networking, letting family and friends know that you’re now a real estate professional, ready to jump through ...

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Build Your Team

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Will Real Estate Salespeople Have To Shift Like Cable Companies?

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Consider this:

Cable companies, the gatekeepers of home entertainment (with the worst customer service records of most industries) have been shifting their model from the ownership of the access to entertainment to a more internet-based model of delivering the connectivity that a person needs in the information age that reaches beyond the channels the cable companies have controlled the access to thus far.

“Steaming this” and “downloading that” has changed the way people access their entertainment choices and the once-powerful (and single ...

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Build Your Brand

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Communication is the Key to Exceeding Your Real Estate Buyer-Client’s Expectations

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Real estate sales is a great career choice because you:

  • Set your own hours
  • Create and implement your own marketing initiatives
  • Create your own networking opportunities
  • Meet and interact with a wide variety of people

Freedom to Work
Most brokerages allow for a wide degree of independence as to how you account for your time and how you market your business. There is a certain level of freedom with real estate sales that isn’t available in most other careers and that aspect is a major ...

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Marketing 3.0

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Build a Routine to Guide Your Success

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No one is going to argue that being a realtor isn’t a 24/7 career choice. You have to be available day and night for your clients, you spend time networking at breakfasts, lunches and dinners.

Even weekend community events are on the schedule to help you stay relevant in your community and keep your face in front of people.

Real estate people tend to be great jogglers and re-schedulers to make the most of their time and sales efforts. But you ...

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Productivity

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Where is Your Career in Real Estate Sales Taking You?

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As a “Top Producer” you earn a good living and are (generally) happy where you work.

You seek out new ways to increase your sales (within the confines of where you work) and have found a certain level of comfort within your place of employment (even though you are technically self-employed).

You excel at networking and expanding your client base, have community involvement on your resume and genuinely like meeting new people without putting “business first” at every social interaction.

But there are ...

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Build Your Brand

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