Connecting Local Businesses With Clients To Increase Referrals

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The Key is Reciprocity
How to use the professional services you recommend to your clients and share relevant information through your marketing channels to increase your referral network.

How many times have you heard that “your real estate business lives or dies on the referrals you receive”?

This mantra is true and we all know it.

Use Technology to Keep in Contact
Technologies designed for real estate professionals (lead generators, CRMs, blogs, etc.,) all have one thing in common, to ...

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11
JUN
0

Build Your Brand

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Take Responsibility for Your Relationships

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“So what do you do?” asks someone you’ve never met before. “I’m in real estate” you answer.

Can you see what just went wrong here?

You were given the opportunity to build your business and form a positive impression of yourself in that 3 second window of meeting someone and you blew it.

The right answer is “I own a real estate business” because even if you’re self-employed (and don’t own a brokerage) you are your own boss and should be proud enough ...

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28
MAY
0

Build Your Brand

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Your Customer Base Builds Your Business, So How Do You Build Your Customer Base?

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You’re probably running several different marketing campaigns right now and deciding on the next one or two to try.

You’re spending a few minutes here and there on social media so that you have an active page.

You update your website regularly or have some automated features so that it looks refreshed every so often.

You’ve set aside blocks of time to make cold calls, to go out door knocking and to spend at networking and community events.

The 80/20 rule comes ...

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13
APR
0

Build Your Brand

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Are Real Estate Brokers in Danger of Being “Uber-ed” Out of a Career?

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Consider the “technology company” Uber for a moment: They have neither employees on the front lines nor do they own cars, Uber is simply a technology company whose platform connects drivers with passengers and for that they collect a share of the fare. The driver is responsible for the car, insurance, maintenance, knowledge of the streets and, of course, getting the passenger to their destination safely.

Uber is not only causing disruption in the taxi and car-hire industries, it is causing ...

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24
MAR
0

Brokerage Models

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Are Realtors Being Sold “A Bill of Goods” About Millennial Home Buyers?

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Are millennials that much different a home buyer?

Every generation lives through, and inspires, change. While personal values may remain a constant across generations, the tools and information available to help make decisions changes with the times.

The mere access to information, generally speaking, does not make people smarter. They need to know which information sources to trust as they wind their way through life.

Millennials have lived their whole lives with technology at their fingertips, but does that make them more independent ...

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23
MAR
0

Build Your Brand

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Create “Social Proof” of Your Value as a Realtor

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Every real estate broker, at some point in their career, is asked to explain the value they bring to the table concerning the commission they charge.

Your experience, knowledge of the neighbourhood and recent sales information and home valuations provide some of the answers but it’s still a difficult position to be in when you have to explain your value as a realtor.

Of course, there is a better way to show your clients that you are the right person to have ...

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3
MAR
0

Build Your Brand

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Where is Your Career in Real Estate Sales Taking You?

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As a “Top Producer” you earn a good living and are (generally) happy where you work.

You seek out new ways to increase your sales (within the confines of where you work) and have found a certain level of comfort within your place of employment (even though you are technically self-employed).

You excel at networking and expanding your client base, have community involvement on your resume and genuinely like meeting new people without putting “business first” at every social interaction.

But there are ...

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19
FEB
0

Build Your Brand

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You Can Do Better Than Your Brokerage Boss!

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You Can Do Better Than Your Brokerage Boss!

Are you in “that job”? You know, the one that could run so much better if only you were the boss?

We’ve all been there early in our careers. With a little experience and a lot of energy we can “fix the world” of our youth. As we’ve progressed along the road of life we’ve passed many different personality types with varying degrees of professionalism, job commitment and determination.

Some we learn from, some just make us shake our heads.

Real business strength ...

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15
JAN
0

Build Your Brand

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Building Your Brand: The Brokerage Name Conflict

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Building Your Brand: The Brokerage Name Conflict

Real estate sales is a business like no other. Real estate brokers help people with what is usually the largest purchase in their lives and with careful consideration navigates their client through the hurdles of home ownership with dedication and intimate knowledge of the market.

Business success depends on their ability to differentiate themselves through their marketing efforts to stand out from the few brands and many agents that real estate brokerage franchises represent.

Traditional Brokerage Model Continue Reading →

18
DEC
0

Brokerage Models, Build Your Brand

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