Building Your Brand: The Brokerage Name Conflict

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Real estate sales is a business like no other. Real estate brokers help people with what is usually the largest purchase in their lives and with careful consideration navigates their client through the hurdles of home ownership with dedication and intimate knowledge of the market.

Business success depends on their ability to differentiate themselves through their marketing efforts to stand out from the few brands and many agents that real estate brokerage franchises represent.

Traditional Brokerage Model Continue Reading →