A real estate service (brokerage) as an online platform lacks the one key ingredient that it needs to gain traction, increase revenue and build a profitable business – personalized customer service. By not focussing on the relationship building aspect of the business, and relying on a discount and incentive structure to attract buyer and seller clients, Zoocasa created a “one-off” model of trying to build their business based on the individual transaction and one-time client and not the comfortable and ...