How to Do a Great Listing Presentation

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Your listing presentation, whether it takes place in your office or at the client’s property, is the one opportunity you have to list the home. Follow these suggestions to make your presentation a success.

 

Build Rapport

Ask the seller about their interests, after seeing visual clues in their home, such as pets, magazines, memorabilia, etc. Some informed small talk makes the meeting a little more comfortable and a client at ease with you is more likely to list with you.

Some basic social ...

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27
AUG
0

Productivity

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The Closing of Zoocasa: A Lesson Learned

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A real estate service (brokerage) as an online platform lacks the one key ingredient that it needs to gain traction, increase revenue and build a profitable business – personalized customer service. By not focussing on the relationship building aspect of the business, and relying on a discount and incentive structure to attract buyer and seller clients, Zoocasa created a “one-off” model of trying to build their business based on the individual transaction and one-time client and not the comfortable and ...

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10
JUN
0

Feasibility of Running a Brokerage

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Build a Routine to Guide Your Success

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No one is going to argue that being a realtor isn’t a 24/7 career choice. You have to be available day and night for your clients, you spend time networking at breakfasts, lunches and dinners.

Even weekend community events are on the schedule to help you stay relevant in your community and keep your face in front of people.

Real estate people tend to be great jogglers and re-schedulers to make the most of their time and sales efforts. But you ...

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20
MAY
0

Productivity

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Brokerage Ownership is a Marker of Success

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Every career that is worthwhile to invest your time and energy into comes with an entry level position and culminates with a pinnacle of achievement and the real estate industry is no different.

While some may argue that the entry point to start as a real estate salesperson is low, the effort and self-confidence required for someone to be self-employed with no guaranteed paycheck, and with immediate expenses due, is the first barrier to overcome when choosing real estate as your ...

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23
APR
0

Scared to Open a Brokerage

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3 Reasons to Become a Realty Point Brokerage Franchisee

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3 Reasons to Become a Realty Point Brokerage Franchisee

Real estate sales is an industry that stands on its own for opportunity tied to effort. No one survives in this industry that doesn’t work hard and has a strong work ethic with an attitude of “I can do that!”

Entrepreneurs are driven to out-perform their competitors as they seek the:

  1. Prestige of Ownership
  2. Equity of an Incorporated Business
  3. Income Tax Strategies

Realty Point is a real estate brokerage franchisor with 3 office locations in the Greater Toronto area that allows any real estate broker ...

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14
APR
0

Feasibility of Running a Brokerage

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If You Change Brokerages Will Your Sales Success Continue?

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Exploring the value of the “big brokerage name” and your own individual real estate sales success.

The debate of the value of working under the umbrella of a big name brokerage or opening your own brokerage under a “boutique” name is as old as when the first broker negotiated a plot of land for two sheep and a goat, taking home wool and goat milk as the commission.

On one hand the brand recognition value of a large real estate franchise cannot ...

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8
APR
0

Feasibility of Running a Brokerage

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Building a Brokerage on a Budget

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Entrepreneurship is the leading cause of success.

Ask anyone that has experienced business success through the ownership of their own company and you’ll hear about the joy of nurturing a business through its various stages of growth, of tackling problems head-on and creating solutions where none existed before.

The real estate industry in Ontario has its own particular measurement for success: brokerage ownership.

But quite frankly this isn’t a step many brokers take because of the amount of cold hard cash needed to ...

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9
MAR
0

Cost Feasibility

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Real Estate Brokerage Franchise Opportunities

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Real Estate Brokerage Franchise Opportunities

Aspiring real estate sales professionals very quickly hit a government imposed glass ceiling.

Unlike other self-employed professionals in Ontario, real estate salespeople cannot legally incorporate their business without becoming the “Broker of Record” and opening their own brokerage.

This legislated restriction removes the various tax advantages of incorporation from the reach of many realtors that would otherwise enjoy significant savings in the taxes they pay.

The only legal option is to open their own real estate brokerage.

Of course, this course of action opens ...

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22
JAN
0

Feasibility of Running a Brokerage

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Reduce, Reuse, Recycle: The Three Rs of the Real Estate Business

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Reduce, Reuse, Recycle: The Three Rs of the Real Estate Business

Are you an effective time manager? How about having the ability of using the tools at your disposal to their best effectiveness? Can you determine that your efforts are not being wasted, that your ROI is meeting your expectations?

Setting your goals, implementing the strategies and tracking results is of the utmost importance for your real estate business.

Real estate professionals have an ever growing arsenal of marketing tools and strategies to implement. But they can quickly become nothing more than a ...

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14
JAN
0

Feasibility of Running a Brokerage

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