Is Your Twitter Profile RECO and REBBA 2002 Compliant?

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The use of Twitter by real estate professionals and brokerages has exploded recently. It’s important to be aware that RECO and REBBA 2002 have regulations that guide how real estate professionals are permitted to use social media to promote their business, and the type of disclosures that are required to ensure that social media use is in compliance by all.

We have created this free downloadable guide, in PDF format, to help you understand your obligations as you add Twitter to the social media channels you use to engage your current and future clients. We have also included a section about “Twitter best practices” for you to follow if you are new to Twitter and would like advice on using Twitter effectively.

A quick review of about one hundred Twitter profiles of real estate professionals has shown us that compliance is either misunderstood or ignored as about 50% are not in compliance and as part of the professional real estate community we created this easy to follow guide to help you follow the guidelines as laid out by current applicable regulations.

Is Your Twitter Profile RECO and REBBA 2002 Compliant?

This guide contains the following sections:

What is Twitter?
Some best practices include
Twitter profile creation
Common omissions
Twitter profile creation best practices
1) Header image
2) Profile Image
3) Profile name (also called “real name”)
4) Twitter name (also called “username”)
5) Bio
Important clarifications when using descriptive phrasing
About Realty Point Inc

This is a free download and you are free to share it with others. You can also embed this document on your website or blog using Scribd.

RECO has provided their own guide for real estate brokers to follow which you can access at the RECO website.