Social Media 101: Getting Started with Facebook

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On Saturday March 5, 2016 Realty Point held a training seminar for Toronto real estate agents to get them started on Facebook, in particular, setting up a company page to promote their real estate business.

The seminar was well attended and we are happy to make available to you this video of the session. Realty Point affiliated brokerages and agents can access the seminar resources by logging into their WOLFconnect Agent Dashboard.

  • Part 1: Facebook Facts & Stats; Creating Your Company Page; Promoting and Managing Your Company Page
  • Part 2: Facebook Cover Image “Call-to-Action” Button Explained; Business Video Story; How to Build Your Following by Sharing; Effectively Using Your Company Page; Writing Shareable Posts; Post Privacy Settings
  • Part 3: Facebook Content Suggestions for Your Real Estate Business; About Real Estate on Facebook (something surprisingly disappointing revealed); Facebook News Feed and Quality Posts Explained
  • Part 4: The Key to Building Facebook User Engagement; Creating Video for Facebook; Sharing Content Beyond Facebook; Promoting Your Company Page Explained In-depth; How to Start Advertising on Facebook
  • Part 5: How to Target a Custom Audience on Facebook; Understanding Facebook “Insights” (page statistics); Facebook Power User Tips
  • Part 6: Facebook Power User Tips; Facebook “Live” Explained; The Internet Never Forgets
  • Part 7: Facebook Tips and Resources; Question & Answer Period