The seminar was well attended and we are happy to make available to you this video of the session. Realty Point affiliated brokerages and agents can access the seminar resources by logging into their WOLFconnect Agent Dashboard.

• Part 1: Facebook Facts & Stats; Creating Your Company Page; Promoting and Managing Your Company Page
• Part 2: Facebook Cover Image “Call-to-Action” Button Explained; Business Video Story; How to Build Your Following by Sharing; Effectively Using Your Company Page; Writing Shareable Posts; Post Privacy Settings
• Part 3: Facebook Content Suggestions for Your Real Estate Business; About Real Estate on Facebook (something surprisingly disappointing revealed); Facebook News Feed and Quality Posts Explained
• Part 4: The Key to Building Facebook User Engagement; Creating Video for Facebook; Sharing Content Beyond Facebook; Promoting Your Company Page Explained In-depth; How to Start Advertising on Facebook
• Part 5: How to Target a Custom Audience on Facebook; Understanding Facebook “Insights” (page statistics); Facebook Power User Tips
• Part 6: Facebook Power User Tips; Facebook “Live” Explained; The Internet Never Forgets
• Part 7: Facebook Tips and Resources; Question & Answer Period

But there is a difference between creating and consuming content (you don’t necessarily write what you read) and this doesn’t have to be the reason why you should fear publishing something unique and interesting.

Whether you are writing articles for your business or your personal website a good place to start your content idea search is in the “hyper-local” category. Hyper-local is all about what is happening in your neighbourhood and local area. The places where you live and work are alive with the stories and events of thousands of people and people that live and work in your area want to be informed about them.

A big plus to writing local is that you reach the people nearest to you, which can have great relevance on search engine results and local content is often shared by bigger websites and social channels.

Tips for writing great content that readers will appreciate

• Write for yourself
  Put those thoughts down and follow where they lead you
• Speak to your reader
  Offer insights from your experiences
• As you understand things so should you write
  It’s great to be an expert in your field but even without those credentials you should write about topics that you hold dear and want to share
• Write about the smaller, more intimate events of your hyper-local area
  The content you write does not have to be all-encompassing, more people are looking for what impacts them directly rather than something written for the average mass audience

Just as you live in and write about the world around you, many others will want the information you know so they too can be informed. Your views, while you may feel they are unique to you, can be a common interest between you and your audience. But you’ll never know until you write them down and share them.

Home is where the heart is and it’s also where the story starts.

Additional Tips for Ontario Realtors®

Realty Point has created social media guides that can help you to create and manage your Facebook, Twitter and LinkedIn social media pages and profiles to be RECO compliant as any use of social media by RECO registrants is considered advertising if your profile provides any information to your real estate profession including links to your salesperson/broker/brokerage pages and websites.
You can download these free social media guides here.