Exploring the value of the “big brokerage name” and your own individual real estate sales success.

The debate of the value of working under the umbrella of a big name brokerage or opening your own brokerage under a “boutique” name is as old as when the first broker negotiated a plot of land for two sheep and a goat, taking home wool and goat milk as the commission.

On one hand the brand recognition value of a large real estate franchise cannot ...