Your listing presentation, whether it takes place in your office or at the client’s property, is the one opportunity you have to list the home. Follow these suggestions to make your presentation a success.

Build Rapport

Ask the seller about their interests, after seeing visual clues in their home, such as pets, magazines, memorabilia, etc. Some informed small talk makes the meeting a little more comfortable and a client at ease with you is more likely to list with you.

Some basic social ...