Social Media 101: Getting Started with Facebook

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On Saturday March 5, 2016 Realty Point held a training seminar for Toronto real estate agents to get them started on Facebook, in particular, setting up a company page to promote their real estate business.

The seminar was well attended and we are happy to make available to you this video of the session. Realty Point affiliated brokerages and agents can access the seminar resources by logging into their WOLFconnect Agent Dashboard.

  • Part 1: Facebook Facts & ...
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Building Trust Using Social Media

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Real estate sales is a relationship-based business that revolves around building trust with your clients and potential clients.

With the changes in how technology allows salespeople to generate leads often social media is used to “get the word out” and hype your abilities. While this may work for some (and others will put their money into buying the attention of the users of these platforms) it is more important to remain authentic to build up the trust of those you meet ...

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You Are “The App”

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When a home buyer needs advice, guidance and knowledge can they find your service to be up to expectations?

Real estate salespeople are called upon to know many things and their work environment often revolves around the technology at hand. But do they identify with the technology that drives their business?

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Creating Great Content for Your Real Estate Website, Blog and Social Media

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It’s hard to write original content regularly to publish to your website, post to your blog and share on social media. I know that I have some inspired writing days and days of challenging writer’s block. On those days wherever I look it seems like it’s been written before and by someone better versed in getting their words out.

But there is a difference between creating and consuming content (you don’t necessarily write what you read) and this doesn’t have to ...

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Is Your LinkedIn® Profile RECO and REBBA 2002 Compliant?

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The use of LinkedIn® by real estate professionals and brokerages is quickly growing as a network for professionals to stay abreast of developments in the local real estate industry. It’s important to be aware that the Real Estate Council of Ontario (RECO) and the Real Estate and Business Brokers Act 2002 (REBBA 2002) have regulations that guide how real estate professionals are permitted to use social media to promote their business, and the type of disclosures that are required to ...

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Is Your Facebook Profile RECO and REBBA 2002 Compliant?

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The use of Facebook by real estate professionals and brokerages has exploded recently. It’s important to be aware that RECO and REBBA 2002 have regulations that guide how real estate professionals are permitted to use social media to promote their business, and the type of disclosures that are required to ensure that social media use is in compliance by all.

As a Real Estate Professional in Ontario registered by RECO it’s your obligation to use Facebook (and all social media channels) ...

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Is Your Twitter Profile RECO and REBBA 2002 Compliant?

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The use of Twitter by real estate professionals and brokerages has exploded recently. It’s important to be aware that RECO and REBBA 2002 have regulations that guide how real estate professionals are permitted to use social media to promote their business, and the type of disclosures that are required to ensure that social media use is in compliance by all.

We have created this free downloadable guide, in PDF format, to help you understand your obligations as you add Twitter to ...

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