Take Responsibility for Your Relationships

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“So what do you do?” asks someone you’ve never met before. “I’m in real estate” you answer.

Can you see what just went wrong here?

You were given the opportunity to build your business and form a positive impression of yourself in that 3 second window of meeting someone and you blew it.

The right answer is “I own a real estate business” because even if you’re self-employed (and don’t own a brokerage) you are your own boss and should be proud enough ...

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Build a Routine to Guide Your Success

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No one is going to argue that being a realtor isn’t a 24/7 career choice. You have to be available day and night for your clients, you spend time networking at breakfasts, lunches and dinners.

Even weekend community events are on the schedule to help you stay relevant in your community and keep your face in front of people.

Real estate people tend to be great jogglers and re-schedulers to make the most of their time and sales efforts. But you ...

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Building Trust Using Social Media

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Real estate sales is a relationship-based business that revolves around building trust with your clients and potential clients.

With the changes in how technology allows salespeople to generate leads often social media is used to “get the word out” and hype your abilities. While this may work for some (and others will put their money into buying the attention of the users of these platforms) it is more important to remain authentic to build up the trust of those you meet ...

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Brokerage Ownership is a Marker of Success

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Every career that is worthwhile to invest your time and energy into comes with an entry level position and culminates with a pinnacle of achievement and the real estate industry is no different.

While some may argue that the entry point to start as a real estate salesperson is low, the effort and self-confidence required for someone to be self-employed with no guaranteed paycheck, and with immediate expenses due, is the first barrier to overcome when choosing real estate as your ...

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3 Reasons to Become a Realty Point Brokerage Franchisee

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Real estate sales is an industry that stands on its own for opportunity tied to effort. No one survives in this industry that doesn’t work hard and has a strong work ethic with an attitude of “I can do that!”

Entrepreneurs are driven to out-perform their competitors as they seek the:

  1. Prestige of Ownership
  2. Equity of an Incorporated Business
  3. Income Tax Strategies

Realty Point is a real estate brokerage franchisor with 3 office locations in the Greater Toronto area that allows any real estate broker ...

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Your Customer Base Builds Your Business, So How Do You Build Your Customer Base?

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You’re probably running several different marketing campaigns right now and deciding on the next one or two to try.

You’re spending a few minutes here and there on social media so that you have an active page.

You update your website regularly or have some automated features so that it looks refreshed every so often.

You’ve set aside blocks of time to make cold calls, to go out door knocking and to spend at networking and community events.

The 80/20 rule comes ...

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If You Change Brokerages Will Your Sales Success Continue?

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Exploring the value of the “big brokerage name” and your own individual real estate sales success.

The debate of the value of working under the umbrella of a big name brokerage or opening your own brokerage under a “boutique” name is as old as when the first broker negotiated a plot of land for two sheep and a goat, taking home wool and goat milk as the commission.

On one hand the brand recognition value of a large real estate franchise cannot ...

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Are Real Estate Brokers in Danger of Being “Uber-ed” Out of a Career?

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Consider the “technology company” Uber for a moment: They have neither employees on the front lines nor do they own cars, Uber is simply a technology company whose platform connects drivers with passengers and for that they collect a share of the fare. The driver is responsible for the car, insurance, maintenance, knowledge of the streets and, of course, getting the passenger to their destination safely.

Uber is not only causing disruption in the taxi and car-hire industries, it is causing ...

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Are Realtors Being Sold “A Bill of Goods” About Millennial Home Buyers?

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Are millennials that much different a home buyer?

Every generation lives through, and inspires, change. While personal values may remain a constant across generations, the tools and information available to help make decisions changes with the times.

The mere access to information, generally speaking, does not make people smarter. They need to know which information sources to trust as they wind their way through life.

Millennials have lived their whole lives with technology at their fingertips, but does that make them more independent ...

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